Don’t lose another opportunity!
“How am I supposed to know? You never told me.”
It hurts when a friend or business colleague utters these words about your business.
You’ve lost an opportunity.
Although my BNI chapter called me the Queen of Follow-up, admittedly, I have let a few (more like several) prospects fall through the cracks because I didn’t follow up.
UGH!
Although we know the fortune is in the follow-up, we lack effective systems.
So, I’m excited to share an idea from the book Business Networking by Honoree Corder, which I read not once but twice last month.
She outlined a 12 x 12 matrix where you list your top 12 occupational categories serving similar customers.
Next, you identify the names of 12 people for each classification.
When it’s complete, you have 144 people with whom you could refer business.
The final activity is to decide the frequency of reaching out to each: monthly, every other month, quarterly, or semi-annually.
Genius!
When I filled in my matrix, I quickly named 100 colleagues.
The matrix also showed me where I can seek new relationships strategically.
My ICP (Ideal Client Profile) provided the occupational categories.
During your ICP you will learn valuable insights about:
- Who your Ideal Clients are
- What they think
- What drives them
- What bugs them
- Their wants and fears
- Their dreams
- What they vibe with
- Their roadblocks
- Their big goals
- How to speak to them
- And much, much more
Your Ideal Buyer Persona revolutionizes how you do business and sets it on a path to get quick wins.
Ready to elevate your business?
Book a consultation today and receive your comprehensive Ideal Buyer Persona Report.
