For years, I basked in the warm glow of hearing “Everyone needs that!” after explaining my services.
It felt validating, like I was offering something universally valuable.
However, no one asked to hear more, nor did they refer business to me.
I had to face the harsh truth: those polite nods and generic compliments rarely turned into actual clients.
Why? Because “everyone needs that” is often code for “No one comes to mind.”
My message wasn’t memorable because it wasn’t specific.
It didn’t penetrate their brains or trigger a match.
When consultants get specific about who they help and how, three things happen immediately:
1. Conversations convert to consultations
Marc used to watch potential clients nod politely before changing the subject. After his 30-minute session with Andrew Winig and me, he started hearing, “That’s exactly what I need! How do you do that? Can we talk more?”
2. Marketing becomes effortless
“I used to stare at blank screens wondering what to write,” Erica told us. “Now I know exactly who I’m talking to and what matters to them. As a result, content practically writes itself.”
3. Referrals become specific and qualified
Michelle noticed that after clarifying her message, referrals improved dramatically. “People now send me exactly the right clients. They suggest how we might collaborate and do joint presentations.”
These transformations didn’t require months of brand work or messaging exercises.
In just 30 minutes with two expert coaches:
You’ll go from the frustrating:
❌ “I help lots of people in different situations…”
To the magnetic:
✅ “I work with [specific people] who are facing [a specific challenge], and here’s why they love working with me.”
Your Perfect Pitch + Ideal Client Portrait: One focused session with two outstanding consultants who understand precisely how to position your business for success.
