Branding

Communication Style Impacts More Than Just Business

Bill and Marie met in college and instantly bonded because of their keen intellects, love of learning, and interest in current events. The courtship was quick and unromantic especially hastened by graduation and plans to attend university in another state. He pursued the law and eventually specialized in taxation. She studied Victorian literature and became

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Persuading Gus

People like Gus pop up from time to time and can be very disturbing to people like Natalie and Steve. Who is Gus? He’s the know-it-all prospect who feels entitled and full of himself. At first glance, he may come across as an average person, nothing out of the ordinary. Yet within minutes the interaction

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