Before GPS and navigation systems, travelers used the North Star to guide their journeys across unknown terrains.
Sales too is a journey.
You begin at a familiar starting point—you’ve honed your skills, earned your credentials, and launched your business with a sense of purpose.
You envision your destination clearly—securing clients, sharing your expertise, and achieving a profitable venture.
But the path between these two points calls for reliable navigation.
As you look out across the vast landscape of marketing and sales, you’re often bedazzled by flashy promises that claim to skyrocket your business in a short time.
You’re skeptical.
After all, you don’t want questionable messaging, intrusive marketing tactics, exaggerated claims, or pushy sales pitches.
What you need is a North Star.
Mel Robbins suggests we create our personal North Star by reflecting on the qualities we most admire in others.
Here are the traits that light my way:
✅ Service
✅ Positivity
✅ Empathy
✅ Friendship
✅ Collegiality
✅ Confidence
✅ Spirituality
Are you stumbling over rocky terrain?
Let’s have a North Star conversation.
–
To your sales success,
Nancy Zare, Ph.D.
The Sales Whisperer and Author
P. S. Building relationships does take time, but there are strategies you can employ to expedite the process without compromising quality and authenticity. Ask me how.
